How a Gift Card Program Benefits Your Business

Increase Sales and Revenue:

• Boost holiday sales: Gift card purchases often lead to additional spending, as shoppers tend to buy something for themselves while they’re there.
• Drive year-round sales: Gift cards aren’t just for the holidays. They’re popular for birthdays, anniversaries, and other special occasions.
• Increase average order value: Gift card recipients often spend more than the card’s value, boosting your bottom line.
• Enjoy Extra Profits: Of course you want your customers to spend their gift cards!  However, “breakage” is the small unused portion of gift cards that often does not get spent.  It could be pennies or dollars but either way it is gold to you!

Enhance Customer Experience and Loyalty:

• Delight customers: Gift cards offer a convenient and thoughtful gift option for your customers.
• Build brand loyalty: Store-branded gift cards introduce your business to new customers through your existing customers.
• Improve customer engagement: Gift cards provide opportunities for marketing promotions, loyalty programs, and customer appreciation.

Expand Your Reach:

• Attract new customers: Gift card recipients become potential new customers for your business.  Additionally, customizable gift cards act as a marketing tool, promoting your brand every time they’re seen.
• Leverage e-gift cards: Reach a wider audience with digital gift cards that can be purchased and sent online.
• Strengthen your brand: Gift cards act as walking billboards, increasing brand awareness and recognition.

• Increased Sales Opportunities: Gift cards often lead to higher spending beyond their value. Why is this important? This means more revenue per customer visit, boosting your overall sales.